About Me/You
Learn more about who I am, how I got here, and if you’re a fit for the type of clients I take on.
About Me
Hi, I’m Priscilla.
I’ve been a marketer in many contexts, in both B2B and B2C, across sectors such as enterprise software, mobile apps, venture capital, and hospitality, and in all stages of company lifecycles, from my own startup I built from scratch, to being part of a 15,000-person corporation.
This broad experience means I quickly understand big picture challenges and transform them into a strategic plan, which I then synthesize and communicate into concrete long term and short term marketing goals.
I support teams with:
Understanding the "Why"
Sharing the bigger picture and underlying reasons for tasks, helping teams feel more connected.
PrioritiZing
Determining clear priorities so everyone knows what's most important at any given moment.
Staying on Track
Using sprints and regular standups to ensure no one is blocked and there is progress.
LEARNING
Using data and retrospectives to understand what worked and what didn't, so we all learn together.
My teams feel empowered, organized, and excited to be flowing together toward a common goal.
Founders and C-levels appreciate the qualitative and quantitative thinking and context I provide, my constant and clear communication, and my ideas.
I have been told I:
- am a master organizer.
- am a people-person.
- have a wide business acumen, connecting dots between marketing, sales, finance, operations, people & culture, etc.
- am creative and analytical at the same time, a rarity.
- can be assertive.
- have high standards, which may come off as intolerant.
- could learn to relinquish a bit of control. I am working on it ;-P
DISCONNECT
As you can see, I’m human. That means in addition to not being perfect, I also have a life! In my free time, you can find me spending time on:
BARCELONA
I am in awe of the city I've lived in for over 9 years now and love exploring and re-exploring it.
GASTRONOMY
I'm always discovering new restaurants - I currently have 240 restaurants (and counting!) on my bucket list.
EXERCISE
I practice yoga, daily walks, barre, pilates, and sweaty HIIT workouts or runs.
TRAVEL
I’ve been to 39 countries, many of which I visited solo. Italy is my favourite and I've visited it ±10 times by now.
LITERATURE
I enjoy writing, as well as reading books about business or life.
ART
Whether it's painting, doing ceramics, collaging, or simply visiting an art gallery, I love to be inspired by art.
I’ve lived and worked in the US and in Canada, and am presently living in Barcelona, Spain. I have an MBA from IESE Business School, often ranked one of the top 10 business schools in the world.
Want to learn more?
Now, about you
I suppose this is an unusual section of a website, however it’s important to me that clients I work with have an awesome experience. I believe for that to happen, both you and I should be in alignment in our expectations, our values, and how we collaborate.
YOU are A MATCH IF:
impact-driven
you are aiming to change the world in a positive way.
Tech focused
you are as passionate about technology as I am.
we are honest
you dislike bureaucracy and prefer keeping things simple and direct.
FUN
you value a heart-driven approach and having fun while achieving results.