Campaign Management
Get your next product launch, project, or event off on the right foot with a master organizer.
Launching your product, service, or event, and could use some support:
- building the campaign strategy
- planning all the to-dos
- ensuring your team is clear on responsibilities and priorities
- getting all your communications organized
- making sure deadlines are met
- and more?
A great campaign involves omnichannel marketing, providing your audience with a clear and consistent brand experience across the customer journey and in all relevant channels.
This means coordinating a lot of moving parts, and works best at the helm of a master organizer.
campaigns i've led
Events
Attract and engage attendees
I’ve built campaigns for in-person and online events attracting up to 5,000 registrants.
Crowdfunding
Build a coherent story
Through coherent storytelling, I’ve engaged new and existing audiences to invest millions in crowdfunding campaigns.
Launches
Make your launch a success
I’ve planned and executed campaigns for new product and feature launches for mobile apps, SaaS, and more.
I use a combination of exercises, methods, and tools such as:
- Building the campaign strategy
- ICE analysis for choosing the best channels
- Customer journey mapping
- Project Success Plans
- Communications Plans
- Funnel Tracking
- Kanbans and sprints
- Retrospectives
to make sure your campaign meets its goals.
What others say
“At Learnlife, Priscilla was instrumental in getting our marketing team organized, implementing tools so we better make use of our data and understand our funnel, and running campaigns that ultimately led to a 70% increase in customers year over year.”
– Blair MacLaren
