Dreaming of launching your own startup? Starting your own company is now more accessible than ever, with no-code tools, extensive online marketing reach, as well as affordable global labor and AI agents.
Yet, launching a company successfully is often challenging without capital. To scale, build a stellar team, and outpace competitors, money often becomes a necessity. That’s where external investors come in.
So, how do you attract investors? Enter the hero: the pitch deck (or slide deck). It’s replaced lengthy business plans and is the initial request from investors.
I’ve helped startups raisie over €30M by ensuring they’re “pitch ready,” aligning their decks with investor preferences.
Below, I’ll unveil the secrets to an outstanding startup pitch deck that captivates investors and secures funding.
The Backbone: Structure
Here’s what investors are looking for in a startup pitch deck:
- Problem/Opportunity
- Solution/Product
- Business Model
- Market Size
- Go-to-Market Strategy
- Competition
- Milestones
- Ask/Funding Needs
- Use of Funds
- Economic Forecasts
- Team
This sequence isn’t rigid; it’s your canvas to weave your story. Each piece is crucial—whether you’re diving into a lengthy pitch or going for a snappy elevator spiel.
Let’s dive in!
- Problem/Opportunity
- Your hook. Grab attention by showcasing the pain you’re fixing. Try to make it relatable, urgent, and financially impactful.
- Solution/Product
- Define very clearly what you offer. Are you an app, a service, or a solution? Show off your product with visuals if possible.
- Business Model
- How do you make money? Outline your revenue model plainly.
- Market Size
- Show investors the vastness of your playground. What is your market size and growth potential? Think big and showcase your ultimate vision.
- Go-to-Market Strategy
- Who are your eager customers, and how do you reach them in a unique and effective way? Share your smart, cost-effective tactics.
- Competition
- Acknowledge the rival landscape and highlight the gap you’re filling in the market. A visual map works wonders to showcase where you stand.
- Milestones
- Brag time! Showcase your achievements and future goals. A timeline works well here.
- Ask/Funding Needs
- The golden question: How much money do you need? Be clear about your funding requirement.
- Use of Funds
- How will you spend that investment? Paint a picture, maybe with a pie chart, of where the money will go.
- Economic Forecasts
- While not being overly detailed, offer a glimpse of your expected financial targets —revenues, costs, and key metrics.
- Team
- Tell the investor about the team and why it’s the team to make your project a success. Highlight expertise, experience, and credentials. Build trust with your potential backers.
Your pitch deck is often the first impression an investor has about your startup. Craft it wisely, tell your compelling story, and let your passion shine through!