Marketing Channels on a Limited Budget: A Workshop
Limited budget. So many channel possibilities. It’s a conundrum I’m faced with all the time in my role as Fractional CMO. Here’s how I workshop this to understand what channels to prioritize.
Limited budget. So many channel possibilities. It’s a conundrum I’m faced with all the time in my role as Fractional CMO. Here’s how I workshop this to understand what channels to prioritize.
When is the opportune moment to seek financing for your seed or pre-seed startup? While there’s no one-size-fits-all answer, several indicators can signal the perfect timing.
Content is king, but companies often struggle with creating relevant content their customers actually care about and read. Here are some tips to create the best content for your customer journey.
Ready to raise money? Craft a unique narrative for your startup and present a convincing case for investment using this tried and true startup pitch deck structure.
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
In today’s fast-paced business landscape, a Fractional CMO can be a game-changer. Discover the top 3 reasons why companies are going fractional in this blog post.
How can a marketing leader best showcase themselves when speaking with a potential employer or client? One powerful tool is the STAR framework: Situation, Task, Action, and Result. Let’s dig in!
Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you!
Here’s what I’ve found are the most important traits of this profile.
Think sprints and kanbans are just for tech teams? Think again! They can be used effectively in a variety of business areas, and I love using them as a CMO Consultant!
Jenn Maer, former Design Director at IDEO, recently said,
“We need joy in our workplaces more than ever. Genuine human interaction, playfulness, and fun are important for collaboration and innovative thinking.”