The Flywheel beats the funnel every time
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
Think sprints and kanbans are just for tech teams? Think again! They can be used effectively in a variety of business areas, and I love using them as a CMO Consultant!
Jenn Maer, former Design Director at IDEO, recently said,
“We need joy in our workplaces more than ever. Genuine human interaction, playfulness, and fun are important for collaboration and innovative thinking.”