Marketing Channels on a Limited Budget: A Workshop
Limited budget. So many channel possibilities. It’s a conundrum I’m faced with all the time in my role as Fractional CMO. Here’s how I workshop this to understand what channels to prioritize.
Limited budget. So many channel possibilities. It’s a conundrum I’m faced with all the time in my role as Fractional CMO. Here’s how I workshop this to understand what channels to prioritize.
Content is king, but companies often struggle with creating relevant content their customers actually care about and read. Here are some tips to create the best content for your customer journey.
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
In today’s fast-paced business landscape, a Fractional CMO can be a game-changer. Discover the top 3 reasons why companies are going fractional in this blog post.
How can a marketing leader best showcase themselves when speaking with a potential employer or client? One powerful tool is the STAR framework: Situation, Task, Action, and Result. Let’s dig in!
Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you!
Here’s what I’ve found are the most important traits of this profile.
Having a holistic view of the customer journey and funnels, from awareness all the way to purchase and beyond, is crucial for a Fractional CMO. Hubspot is an all-in-one tool supporting exactly that.
How do you get buy-in from your wider team so they don’t feel they’re only executing a marketing strategy imposed on them? The key: a small core group that invites others in at key moments.
21st century leadership throws away hierarchy and demands, and instead embraces authenticity, openness, and collaboration. Learn about my leadership style as a Marketing Consultant here.