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leadership

Embracing eustress: how positive stress can energize your team

July 1, 2024June 1, 2024 by Priscilla Lavoie

In a team setting, eustress plays a crucial role in boosting collective performance and morale. It sharpens focus, encourages collaboration, and inspires creative problem-solving. When a team embraces eustress, they transform challenges into opportunities for innovation and success.

Categories UncategorizedTags CMO, CMO Consultant, Fractional CMO, leadership, marketing leader
Hubspot Logo

Why Hubspot is every marketer’s favorite tool

November 27, 2023October 3, 2022 by Priscilla Lavoie

Having a holistic view of the customer journey and funnels, from awareness all the way to purchase and beyond, is crucial for a Fractional CMO. Hubspot is an all-in-one tool supporting exactly that.

Categories UncategorizedTags CMO, CMO Consultant, Fractional CMO, leadership, marketing strategy, strategy
chess strategy

How to make your marketing strategy actionable

November 27, 2023September 15, 2022 by Priscilla Lavoie

How do you get buy-in from your wider team so they don’t feel they’re only executing a marketing strategy imposed on them? The key: a small core group that invites others in at key moments. 

Categories UncategorizedTags CMO, CMO Consultant, Fractional CMO, leadership, marketing strategy, strategy
leadership

My leadership style as a Marketing Consultant

November 27, 2023June 9, 2022 by Priscilla Lavoie

21st century leadership throws away hierarchy and demands, and instead embraces authenticity, openness, and collaboration. Learn about my leadership style as a Marketing Consultant here.

Categories UncategorizedTags CMO Consultant, CMO-as-a-Service, Fractional CMO, leader, leadership, leadership style, Marketing Consultant

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Recent Posts
  • 6 Key Lessons Learned as a Fractional CMO
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  • Why you should never skip retrospectives in marketing
  • Embracing eustress: how positive stress can energize your team
  • Marketing channels on a limited budget: a workshop