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marketing leader

Lessons Learned as Fractional CMO

6 Key Lessons Learned as a Fractional CMO

January 20, 2025January 20, 2025 by Priscilla Lavoie

Discover key lessons from my journey as a Fractional CMO, including insights on agility, human connection, storytelling, and building purpose-driven marketing strategies for sustainable growth.

Categories UncategorizedTags CMO Consultant, FractionalCMO, Marketing Consultant, marketing leader

Embracing eustress: how positive stress can energize your team

July 1, 2024June 1, 2024 by Priscilla Lavoie

In a team setting, eustress plays a crucial role in boosting collective performance and morale. It sharpens focus, encourages collaboration, and inspires creative problem-solving. When a team embraces eustress, they transform challenges into opportunities for innovation and success.

Categories UncategorizedTags CMO, CMO Consultant, Fractional CMO, leadership, marketing leader
teamwork

Why companies are turning to Fractional CMOs

November 27, 2023November 2, 2023 by Priscilla Lavoie

In today’s fast-paced business landscape, a Fractional CMO can be a game-changer. Discover the top 3 reasons why companies are going fractional in this blog post.

Categories UncategorizedTags CMO, CMO Consultant, Fractional CMO, Marketing Consultant, marketing leader
Priscilla Lavoie Marketing Consultant

The STAR Framework: Situation, Task, Action, Result

November 27, 2023October 21, 2023 by Priscilla Lavoie

How can a marketing leader best showcase themselves when speaking with a potential employer or client? One powerful tool is the STAR framework: Situation, Task, Action, and Result. Let’s dig in!

Categories UncategorizedTags CMO, CMO Consultant, Fractional CMO, marketing leader, star framework
Marketing Leader

The top 7 most important traits of marketing leaders

November 27, 2023October 2, 2023 by Priscilla Lavoie

Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you!

Here’s what I’ve found are the most important traits of this profile.

Categories UncategorizedTags CMO, CMO Consultant, Fractional CMO, Marketing Consultant, marketing leader, marketing strategy, strategy

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Recent Posts
  • 6 Key Lessons Learned as a Fractional CMO
  • ABX vs. ABM Marketing: What’s the Difference and Which is Best for Your Business?
  • Why you should never skip retrospectives in marketing
  • Embracing eustress: how positive stress can energize your team
  • Marketing channels on a limited budget: a workshop