Why you should never skip retrospectives in marketing
While it can seem counterintuitive and a waste of time to look at the past, doing so in business, and especially in marketing, will actually save you time (and trouble!) in the future.
CMO
Embracing eustress: how positive stress can energize your team
In a team setting, eustress plays a crucial role in boosting collective performance and morale. It sharpens focus, encourages collaboration, and inspires creative problem-solving. When a team embraces eustress, they transform challenges into opportunities for innovation and success.
Marketing channels on a limited budget: a workshop
Limited budget. So many channel possibilities. It’s a conundrum I’m faced with all the time in my role as Fractional CMO. Here’s how I workshop this to understand what channels to prioritize.
3 tips for creating content for your customer journey
Content is king, but companies often struggle with creating relevant content their customers actually care about and read. Here are some tips to create the best content for your customer journey.
The Flywheel beats the funnel every time
Funnels have long been the go-to model for understanding customer acquisition and conversion, but they fall short when it comes to reflecting the value of the customer. Enter the Flywheel!
Why companies are turning to Fractional CMOs
In today’s fast-paced business landscape, a Fractional CMO can be a game-changer. Discover the top 3 reasons why companies are going fractional in this blog post.
The STAR Framework: Situation, Task, Action, Result
How can a marketing leader best showcase themselves when speaking with a potential employer or client? One powerful tool is the STAR framework: Situation, Task, Action, and Result. Let’s dig in!
The top 7 most important traits of marketing leaders
Looking for a rockstar marketing leader but not sure where to begin with the role description? I got you!
Here’s what I’ve found are the most important traits of this profile.
Why Hubspot is every marketer’s favorite tool
Having a holistic view of the customer journey and funnels, from awareness all the way to purchase and beyond, is crucial for a Fractional CMO. Hubspot is an all-in-one tool supporting exactly that.
How to make your marketing strategy actionable
How do you get buy-in from your wider team so they don’t feel they’re only executing a marketing strategy imposed on them? The key: a small core group that invites others in at key moments.